SEO, Web marketing, Promotion

The market-research shows:

• Information about potential clients:
  • who are your potential clients and what are their current subjective needs;
  • what criteria would clients want your products and services to match;
  • what is the most appropriate way to describe your products and services in order to achieve maximum effect.
• Information about competitors:
  • who are your competitors and which markets do they operate at;
  • what methods do they use to attract clients;
  • what are their strengths and weaknesses;

The goal is to define precisely the target group at which the presentation of your products and/or services will be aimed and to choose how they will be presented in order for you to stand out before your competition.

The web site's content must be short and succinct. The descriptive texts should be comprehensive, and at the same time readable and convincing. Let's not forget the way of presenting information is a marketing instrument itself. The visitor should find at first sight the information he is interested in:

• What services and products does the company offer?
• At what price and under what conditions?
• What are the company's advantages compared to its competitors?

It is important for the content of the web site to be up-to-date and to bring something new. It is also important to understand that well planned content shows the company's seriousness and along with good design attracts the visitor.

Remember that the content should be unique and professionally elaborated. Serious business shouldn't bare experiments.

So, you have a web site now. It looks perfect - organized and unique content, stunning effects and the most intuitive navigation in the whole Internet history. The site presents you, your company, products and services in the best way. But... nobody knows about its existence yet.

One of the most popular methods for finding the information we need in Internet is using search engines (like google.com, yahoo.com, etc.). This way of finding sites in Internet has become so popular that a new "science" has been born to describe it - SEO. The name is an abbreviation of Search Engine Optimization - the process of optimizing a web site so it is "search engine friendly" and easy to find. In combination with a well planned promotion this method gives excellent results and the web site becomes one of the most searched and visited web sites, based on the subject of its contents.

The SEO for web sites includes a number of procedures:

• optimization of the site's code;
• selecting the most appropriate keywords and page descriptions;
• contents' optimization;
• registration of the web site in thematic portal sites (corresponding to the content which you're introducing);
• registration of the web site in search engine data bases (some of them have "spiders", which go through the web periodically - they index new and update the content of existing web sites, while by others the site must be added manually);
• participation in partnership banner and link exchange programs;
• participation in paid banner and link exchange programs;
• participation in PayPerClick programs.

The owner-companies of search engines keep in deep secret the algorithm of calculating page ranks and due to this reason there is no perfect formula by which we or any other company could make you get listed a 100% at the top of the search result pages. What we could do for you is to optimize and think through precisely the structure, contents, the way of presenting and popularizing your web site, which would indisputably give high results and will lead you up to the top positions.

It's important to note that the process of optimization and popularizing doesn't end with the creation of the web site and its presentation to the public. Constant cares are needed in order for it to be up-to-date, search engine friendly, popular, accessible and interesting for the visitors.

After the steps of planning, realization, optimization and popularizing have been covered the results of the project should be observed and analysed.

First we seek the answers to the following questions:

• Who are the web site's visitors – which countries are they from;
• Where did visitors come from – did they type the address, searched specific keywords, followed a link from thematic or portal site, from partner web site, from paid link and banner exchange program, from paid search engine program, etc.;
• Which keywords did they type in the search engine to find out about your web site;
• How long did they stay and which pages did they visit, respectively which are the most visited pages of the web site;
• Have they returned to see the site again;
• In which days of the week and at what time is the web site visited the most;
• If the web site has a registration system, how many visitors have registered and how do they distribute into gender, age, interests and social status groups.

Respectively we expect feedback from you:

• What is the difference in your sales after the web site has been created;
• How many and what kind of sales were made through the web site;
• How many and what kind of people have contacted you searching for additional information or willing to have business relations with you.

We guarantee that the information we receive during the stage of monitoring stays completely confidential!

After we analyse the entire information we have gathered we will know how successful your web site is in economic aspect. Which methods attracted and kept most clients and what should possibly be changed and/or optimized in order to increase the number of visitors and satisfied clients.

Don't forget - the good web site is a powerful advertising tool reaching an extremely wide audience!